Tone-Perfecting Pigment Blend - We developed this purple shampoo for blondes who want to neutralize orange tones in bleached hair or yellow hues in gray hair. This formula uses smart violet pigments to leave your hair looking brighter and more vibrant.
Hydrating, Daily Color Protection - This salt-free blonde shampoo doubles as an everyday hair toner. It has a physiological pH, and can gently cleanse while preventing color oxidation between salon visits.
Restore Strength, Shine & Elasticity - Infused with hydrating actives, this purple toning shampoo can help replenish moisture, reduce frizz, and restore your hair’s natural flexibility for a healthier, shinier look.
How to Use - Apply to wet hair and gently massage. Leave in for two minutes, then rinse. If you're using this formula as a toner for blonde, or especially brassy hair, repeat as needed.
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